Hackney House, Shoreditch High Street. Pic: Geography.org.uk

Nestled in between two four-storey buildings, Hackney House’s red cubic design definitely catches the eye.  The unusual wire-frame façade befits its hip Shoreditch location and suits the pop-up spaces main aim – to showcase all that is cool and relevant about Hackney and east London.

A local council initiative, this 1,000sqm space will host events throughout the period of the Olympics and Paralmpics while offering a home to the world’s visiting media.  A spokesperson for the Hackney council explains that by providing a resource for visiting journalists, the council hopes they will take home the message that “Hackney is the heart of London and the place to live, work and invest.”

With expo-style showcases, workshops and conferences daily, the council is working hard to shine a light on Hackney’s cultural strengths. Mayor of Hackney, Jules Pipe, says: “Hackney is the creative heart of London. This is the capital’s youngest and most culturally diverse borough, with the highest number of working artists anywhere in Europe.

While the daytime schedule focuses on supporting local industry such as fashion, food, technology and tourism, a host of night time events allows more scope to promote the area’s well-known hedonistic side.  Managing to pull in many well-established music acts such as Guillemots, Labyrinth and Little Boots, most evening events are open to the public.

To find out more about Hackney House and register for events, click here.